Mooi Branding

Program: Illustrator, InDesign, Photoshop

Mooi is a small, boutique skin and makeup studio that is based out in Denver, Colorado. Made up of two of the sweetest, determined women I had the pleasure of working with– Raquel and Ahmana. They came to us with an open mind of changing a name they have sat on for quite some time "The Foundation Room" which was taken. So, I had the pleasure of building Mooi up from the ground and up.




As a starting point we like to moodboard for our client and take them through different possible ways to express their company. Through colors, typefaces, logos and imagery that would help guide them. In this, the idea was to create moods based on: sleek, modern and masculine with a touch of femini. Here a few boards based of of those.